LOREN PIRETRA

Loren is a creator industry pioneer and storyteller, best known for her work as and with digital talent in fashion, sports, and tech.

 

Motivated by the belief that, "there's no end to learning," Loren began her career studying the art of digital marketing while exploring practical application of it. With her leadership and unmatched ability to make things happen, Loren graduated Magna Cum Laude (top 10%) from the University of Tampa with a Bachelor's of Arts in Public Relations & Advertising, concentration in Media Writing, and a portfolio of big wins in: broadcast television (City of Tampa TV writer and field reporter), fashion communications (Quiksilver / Roxy PR), event production (Grand Events of Florida), social media (Red Bull South US), sports marketing (The NFL for Super Bowl XLIII), and academia (authored her university's first course curriculum on social media still available to students as an independent study).

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Shortly after delivering the student speech to an audience of 8,000 at her college graduation ceremony, Loren followed her passion for sunshine and adventure to the West Coast to oversee Red Bull's regional brand marketing in Orange County before being promoted to their top grossing sales market globally to lead partnerships and then to a role which she created leading influencer/ creator, athlete, and artist digital strategy, partnerships, and community. While doing so, Loren stayed true to her mantra, continuing her education with Cornell University ILR School, where she received her certification to become a Diversity and Inclusion Strategist in July 2018.

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Always on the go, in the 25th hour, Loren spends her time making cameos at events, music festivals, and rallies all over the US, curating her collection of authentic vintage fashions and home decor, traveling to new and faraway places, creating engaging digital content as a writer, photographer, stylist, and guest contributor for her favorite fashion and lifestyle brands (including: MTV, People Magazine, Teen Vogue, Revolve, and Urban Outfitters) as well as setting the pace as an official Pasadena Half Marathon and Los Angeles Marathon pace leader and race ambassador, 10x full marathon and 4x half marathon finisher, currently training for her 10th full. Catch her if you can (@iamlorenp).