ABOUT
Loren Piretra is the visionary behind pioneering creator marketing initiatives that have reshaped brands like Red Bull, the NFL, Playboy, and Twitch. With over 16 years of experience, Loren has introduced and scaled social marketing and creator-first marketing initiatives from pilot projects to global campaigns and programs, dramatically reshaping business trajectories—expanding audiences, increasing ratings, and driving measurable revenue growth.
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During her first 10 years at Red Bull, Loren built the brand’s first creator-focused marketing division, laying the groundwork for its future digital success and sustained growth among Gen Z and young millennial audiences.
When the NFL sought to harness the power of creators, influencers, and celebrities, they turned to Loren to develop their strategy from scratch as their first Senior Director of Influence Marketing. Loren was the architect behind the team, strategy, playbook, and white-label influencer technology, which led to a 5% increase in ratings that season and earned the NFL the #1 spot for 'Brand Image Turnaround' from YouGov.
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From the NFL, Loren was hired as the first-ever Global Head of Creator Marketing at Twitch, where she led marketing efforts for Twitch Creators during a period of expansive growth throughout the pandemic. Later, Loren joined PLBY Group Inc. as Co-Lead of Playboy (hero product of the business) to transform the brand from a legacy media entity into a leader in the creator and subscription economy.
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Most recently, as Chief Marketing Officer at Fanfix, Loren spearheaded key marketing and social initiatives that centered creators within brand strategies, fostering community and driving significant revenue growth. This played a pivotal role in positioning Fanfix as the go-to subscription social platform for Gen Z.
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Now, Loren is leveraging her extensive in-house leadership experience to help more brands and businesses drive sales and marketing growth through social media and creators at scale. As an independent fractional sales and marketing executive, she serves as a trusted expert and consultant in the creator economy.
Get in touch: lpiretra@gmail.com